INDHY
Traditional European Milliners
INDHY
Branding and Identity for the headwear brand owned by Montamundo Barcelona. Inspired by the traditional milliners who make each hat by hand, their history and heritage.
Roles – Creative direction, Branding.
Date – Dec 2012
Bold, Traditional & Unique.
Indhy stems from the idea of rescuing traditional handmade methods of milliners around Europe, finding dead-stock fabrics and making limited stock hats with the utmost care. With this DNA we created an unforgettable brand that revolutionizes the current market process while making the most fashionable models.
The packaging and imagery of the brand was based on clean simple lines and rough unprocessed materials, to create the illusion of sobriety while leaving the product in the spotlight. Hand stamped logos and labels made the buyer aware of the handmade process that each unique hat carried, made them curious about the history behind the brand.
